As a small business owner in Nottingham, you probably know that in order to compete with other owners, you need to adopt some digital marketing solutions. So, you have your business website setup, you have submitted your website to business listing directories, and you have created social media profiles for your business. At this point, you might be wondering what more you can do to improve your business.
You might have received emails or calls from companies that try to sell you SEO services. They probably didn’t tell you why your website needs SEO services. In today’s competitive market, I do believe every small business in Nottingham needs SEO.
In today’s competitive market, I do believe every small business in Nottingham needs SEO.
1. Better Long-Term ROI
A successful SEO campaign can create tons of organic traffic to your business website. Unlike other paid traffic, such as PPC, you will get unlimited clicks for free.
2. Brand Building
Brand building is part of SEO. So, by doing SEO correctly, it can boost your brand awareness.
3. Most People are Searching Online
With the increasing usage of internet, most people are using search engines to search business or service online. The correct implement of SEO campaign can generate extra organic traffic.
4. SEO is Forever
You might heard some rumors that are saying SEO is dead or SEO is not working. Well, SEO is not dead; it is evolving. As long as internet and search engines exist, SEO will never be going anywhere.
5. Mobile Computing Era
Mobile traffic continues to climb at an exponential rate, which means a lot of people are using mobile to find businesses or services. With the proper SEO implementation, your website will be list on top mobile research results.
6. Local Competition
Your competitors are probably thinking the same thing, and trying everything to beat you online, including SEO. In order to stay in the game, you need to do the same or better; otherwise, you will be out.
Compared with other online marketing, such as PPC and social media marketing, SEO is perhaps the most cost-effective way of generating leads.
8. SEO Drives Offline Sales
Before deciding to purchase a products or sign up a services, most people nowadays will go to internet and search it first, and then to go store to purchase it. Therefore, it is very important and can be a real game changer is your website is being listed on 1st spot with certain top keyword phrases.
9. Measurable Results
With Google analytics, you can measure, evaluated, and correct your SEO campaign. By doing so, it can make the SEO campaign more successful, and create a better ROI.
10. Better Conversion/Leads
SEO is highly targeted. if a person is searching for the particular service in your area, and your website is ranked #1, very likely that he/she will call you and request the service from you.